Copyright ©1997-2008 Glenn Fleishman except as noted otherwise. All rights reserved. For permission to reprint, contact Glenn Fleishman at glenn at glennf.com. Photo © 2008 Laurence Chen; used with permission.
Copyright ©1997-2008 Glenn Fleishman except as noted otherwise. All rights reserved. For permission to reprint, contact Glenn Fleishman at glenn at glennf.com. Photo © 2008 Laurence Chen; used with permission.
Turning technology from mumbo-jumbo into rich tasty gumbo
� Eternal September, Mark 2 | Main | Extra Edition �I figured out accidentally a neat trick to find out how often people are searching on your name or seeing pages on which your name is prominent in some fashion. Buy a set of Google AdWords with your name. I composed a goofy ad for my name.
I was quoted in a business story in The New York Times today. Google's AdWords reporting system shows that nearly 90 impressions of this ad were fed out, most on partner sites, which means that either people searched on my name or saw content pages in which my name was significant. For instance, this search at the NY Times brings up my ad.
I'm increasing my person brand message awareness! Please stop me.
Posted by Glennf at July 14, 2003 5:43 PM
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very clever. how much did you 'bid' to pay per click?
/d
Posted by: dens at September 24, 2003 2:26 PM
LOL, nice experiment. I hope you're not running up a lare bill!
Posted by: Scott at September 24, 2003 6:02 AM
Once your privacy has been breached, isn't it better to develop a "transparency" strategy? Because google knows too much, and even much more about bloggers.
Posted by: Camilo at September 23, 2003 11:23 AM
Adwords says they need to have 50 of the first 1000 impressions be click-throughs, or they may cancel the adwords ad (see question #6 of their "Getting Started" section of their FAQ).
https://adwords.google.com/select/faq/start.html#6
It's too bad they don't tell you the actual search terms used when they hit your ad, that way you'd have some hope of figuring out how and why they're searching for you.
Posted by: interiot at September 23, 2003 9:29 AM
yeah, I limited my exposure for this ad, and too many people clicked on it today!
Posted by: Glenn Fleishman at September 23, 2003 8:58 AM
When I tried clicking on the link to see your goofy ad, there weren't any adwords. Just search results.
Posted by: John Massaglia at September 23, 2003 8:55 AM
I realize it's a somewhat different metric (click-throughs rather than searches), but you can get some idea of this simply by grepping your server log.
Posted by: Adam Rice at September 23, 2003 8:20 AM
Knowledge is power they say. In the case of Google I am bit afraid it's getting a bit to powerful? I don't mind if company and government records and actions can be googled, but our privacy. Or do we need to say goodbye to our old fashioned idea of anonymity? In a truly global society everbody has your information at their fingertips ...
Cheers orangeguru
Posted by: orangeguru at September 23, 2003 2:04 AM
Last year Christophe Bruno ran a poetry experiment via AdWords and was shut down for not being commercial enough.
Posted by: Jay Campbell at September 23, 2003 12:09 AM
I've had a Google ad running on my name as well as misspellings of it since August 1 and also find it fascinating, as well as vital to my person-brand-message-awareness strategery.
The most maddening thing is when there is a peak in searches on my name and I can't figure out why.
Posted by: Brian Flemming at September 22, 2003 11:12 PM
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