Strip Marketing

In addition to the world's cheesiest casino and thinly veiled illegal DVD copying ads, Yahoo has now reset its customers marketing preferences, requiring us all to opt out again if we've ever set up a Yahoo account. (The Register sums it up best and offers a direct link.)

You could see how Yahoo had moved from the Galleria-style supermalls slowly but surely into the outskirts of town, where Fashion Bug competes with Radio Shack for parking. The DVD copying ads made me wince: a desirable babe holding a bunch of DVDs. Sure, sure, the popup ads said, this is for legal duplication only. But Yahoo is taking money from the wrong sorts, the kinds of guys who hang around telephone booths with pagers, meanwhile smoking in their cars, watching everyone who walks by, handing cash around in paper bags.