Copyright ©1997-2011 Glenn Fleishman except as noted otherwise. All rights reserved. For permission to reprint, contact Glenn Fleishman at glenn at glennf.com. Photo © 2008 Laurence Chen; used with permission.
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Public radio has this thing they call a driveway moment. (Oh, Mary, mother of God, it’s not just something they call a driveway moment, it’s something they have obtained a service mark for—so it’s a Driveway Moment[sm].)
Anyway, the idea is that you are listening to a story so compelling that when you arrive at your destination, like your home driveway, instead of turning off the radio (how quaint, listening to a live broadcast but that’s the demographic), you sit in your car and listen to the rest of the piece.
There are a lot of implications in that which have to do with the driveway. You drive a car. You have a driveway. You have the time (or will make the time) to sit in the car instead of going instead. You got it: 40-60 year old Caucasians living in suburbs.
Anyway, again, the modern driveway moment is different for me. I plug my iPhone into an integrated car stereo which charges and plays back content directly. I listen to a podcast; this morning, it was one of my favorite NPR productions, Planet Money, which exists only as a podcast with some pieces also being aired.
I arrived at my destination, and the piece is so interesting, I don’t stay in the car. I unhook the iPod, plug in my headphones, and listen to the rest of the podcast as I walk to work. When I arrive at work, I dock the iPod and continue to play it, now through speakers in the office.
What’s that? The Intermodal Playback Moments? I don’t know what to call it.
Posted by Glennf at 9:26 AM
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